I'm hardly a winch expert, but from some Warn failures experienced by my brother with his Gator, I now understand that winches are designed with something called a duty cycle in mind. In the above post with the Jeep, Warn said it was abuse because the pull exceeded the duty cycle (the time allowed for continuous use at a certain load, before a designated period of rest and cool down before another pull.) All those people talking about buying a winch to pull logs out of the woods with their ATV winch should take heed. That is how my brother burned up two Warn winches.
You need to really search to find out this information. Warn, for one, provides this information but you have to try hard to find it. Simply buying a 3000# winch for a 1500# UTV sounds like a great idea until you study the details.
I believe this applies to all electric motor winches. That is why some winches are hydraulically driven. That is why some cost several multiples of the cheaper ones.
You should not buy based on name alone.
Do your research.
A winch being used at only 10% of it's rated capacity can be used much longer than one being loaded to it's maximum rated capacity. The manufacturer should provide a chart you review before you make your purchase.
Just my suggestions. Take it or leave it.