Why hasn't Yanmar been more active in the USA?

[schultz548]

@Sid Post Don't know how far you are from Tractor Bob in Oklahoma but they have the #1 Yanmar dealer in the US in Oklahoma.

My son moved to Arkansas around Beaver Lake and he went to Tractor Bob to get his Yanmar. All the looking he did they had the best price

 

[thomas roe]

I think part of the problem for Yanmar is that they have a premium tractor at a premium price. While they have a long history of quality, the market (average consumer) doesn't know them. Typically, foreign manufacturers come into the US with a low price point until they establish a network and sufficient name recognition. Yanmar seems to want to go head to head with JD and Kubota on price without their dealer networks and name recognition.

There is a dealer in East Texas now, but for me the price was too high with the risk they would bail and make things tougher. If I had that kind of money to spend, I think Yanmar makes a great tractor. Maybe their deal with TYM will help spread their brand better.

i think they sell so many engines to jd and everyone else there dont want to step on anybodys toes

 

[Yander]

Unrelated, I have seen a few more Yanmar dealers pop up. When I first started looking, the nearest bonus was over 100 miles away. Supposedly, there is one in Longview now.

Yeah Torvy but when you started looking was Longview even a city yet?

 

[Torvy]

Yeah Torvy but when you started looking was Longview even a city yet?

Hahaha...I'm old, but not that old. I've only been looking two years. We had a house in Longview before that.