teejk
Veteran Member
- Joined
- Mar 3, 2012
- Messages
- 1,775
- Location
- Merrillan, WI
- Tractor
- JD 2020, IH CC 1250, Ariens 926 Snowthrower
Purely a marketing thing I think. In the midwest the Angus was not very well known so people thought they were getting some exotic beef. I'm long removed from the meat business also but as I recall the taste of beef is related to their diet and how they are "finished" (my guess is that you could take a Kolbe steer and feed him on the California grass lands and you would prefer road-kill for flavor). My guess is that the Angus people took a chapter from the bison folks...sad story for anybody that bought into that marketing scheme...warehouses full of buffalo meat that couldn't be sold because the minimum price was controlled by their marketing board. That's ag though...Ocean Spray cranberries, Sunkist oranges and several others all follow the same model.