Garandman
Elite Member
- Joined
- Aug 3, 2014
- Messages
- 3,131
- Location
- Mount Sunapee NH / Dorchester, MA
- Tractor
- Kubota L3200 HST
From a tv weatherman:
Since it was brought up that I'm on this forum, I thought I'd share some insight from the other side of camera concerning weather reports. Research shows weather is the #1 reason people watch local news. Good for me as it helps feed the racing beast. Even the networks are latching on to this phenomena. NBC owns the Weather Channel and ABC will lead with weather any chance they get. CBS not quite so much. I find it troubling how a storm "..is burying the East Coast" when really it's New York City getting a little snow. I've had our network put me on standby to talk about the weather when there is NOTHING happening in Boston. A good example was the Philly football game a few weeks ago. It looked dramatic on TV, but it had little impact on us or anywhere outside of Philly.
If you watch the local meteorologist, and I can only speak for Boston, they really are trying to give two things; the amounts and timeline. Where it becomes tricky is the promotion of those basic facts. If weather is the #1 reason people watch the local news, then how do you bring those people to their TVs and more importantly watch your station?
We can't treat viewers like idiots, it's New England and it snows. Viewers are tired of the old..."will it snow?" promo. Of course it's going to snow, why else would I be mentioning it? Our station (WCVB) is trying a different philosophy. We're not 100% there but we are trying. We'll give you all the facts we have and then to keep you around for the main weather try to find something beyond the obvious. Maybe a particular area will have a worse commute or break down the details of the next 12-hours, or show you some insight into why I think it's going to snow this amount. Stuff you can't find on a smart phone app.
We do put a lot of reporters out in the snow. People like to see what it looks like outside. For fun, during the next "normal" snowfall check out how the reporters handle it. The newbies think it's "snowmageddon", the seasoned reports often have a lot of fun with it. A Jack Harper live shot is not to be missed. An incredibly funny-quick witted man.
We do pay attention to viewer comments and try to get better.
-Mike Wankum