The trouble with Toyota trucks is that Toyota has jacked-up the price to turn them into a cash cow.
Example: In 2013 we bought a new Corolla to replace a 1996 Corolla we also bought new. Both are/were bottom-of-the-line Corollas with auto- the 2013 has a few more "do-dads"
than the 1996 had but they are really close to the same.
We paid just under 20% more for the 2013 than we paid for the 1996, cash sale in both cases.
20% price increase after 17 years.
In 2001 I bought a new Ranger with V6 and auto, and paid $11,750.00, also cash sale. At the time I also priced regular cab Toyota 2WD 4 cylinder trucks and could have bought one of those for about the same money.
To buy that same Toyota today (assuming any regular cabs are left) would cost at least $18,000.00
Better than 50% price increase over 14 years for the truck, vs 20% price increase over 17 years for the Corolla.
Way back in 1986 (after Reagan/Volcker killed inflation and the economy as well) I bought a box-stock Toyota 2WD regular cab 4 cylinder manual shift
for $5,835.00 cash sale. Only option was a step bumper (not standard in those days, nor was a radio or A/C). So that is better than 300% price increase over
29 years. Yes a new one would come with radio & A/C standard, but still one heck of an increase in price.
Back in '86, one could buy a Toyota pick up cheaper than a Toyota car. But that was before Toyota realized they could turn the trucks into cash cows.
Of course, all the makers of trucks are doing the same thing; one need on look at historical trends in transaction costs.
This chart only goes through 2013, but the trend is continuing and accelerating:
http://images.thetruthaboutcars.com/2013/06/Pricey-pickups.png