Mahindra USA Launches Advertising Campaign

This print ad is one element of the new Mahindra USA “Come Rise With Us” advertising campaign launched this month in the U.S. and Canada. The campaign, created by Houston advertising agency, Richards/Carlberg, celebrates the lifestyle of rural landowners.

HOUSTON, TX (August 20, 2014) – Recognizing that owning land and rural living brings its own set of challenges and rewards, Mahindra USA is launching a new advertising campaign celebrating this unique lifestyle and the generations of people that are called to it. For rural landowners, the land is not only their home but in many cases also their livelihood as well. Mahindra created this campaign to honor the character and strength vital to “Rise” each day to meet the unique challenges of this lifestyle.

Mahindra, the world’s number one selling tractor brand based on volume, offers a full line of reliable and durable best-in-class tractors to support the needs of its customers, from 22 HP to 100 HP. Whether rural lifestyler, hobby farmer or full-time farmer, Mahindra offers solutions to ease the demands of landownership.

“Our customers respect and depend on the land, Mother Nature and hard work to provide the means to support their way of life. Mahindra developed this advertising campaign to show our commitment to supporting this lifestyle choice. The “Come Rise With Us” campaign is a natural reflection of the passion and perseverance of Mahindra owners and our “Rise” philosophy of accepting no limits, promoting alternative thinking and driving positive change,” said Cleo Franklin, Mahindra USA’s Vice President of Marketing and Strategic Planning. “Fueling Mahindra’s rise as the fastest growing tractor brand in North America is our pledge to help customers transform the land they work into the land they love.”

In the coming months, the advertising campaign will progress through a series of vignettes expanding on the “Rise” philosophy to show landowners Mahindra is as passionate about helping them care for the land as they are about owning it. The campaign can be seen nationwide as it rolls out on television, print and radio beginning this month. The television commercial can be seen on national cable and local networks in the U.S. and Canada. The print campaign appears in major trade publications and the radio spots are on talk and sports radio stations across North America. To view the new Mahindra Rise television commercial, go to

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