Many people never bothered changing the oil in older mowers. Including (as confessed here) people who definitely knew better.
There will still be some "What, I have to check oil on these things ?" from some people. My neighbour came to see me one Sunday, as he was out of oil - never changed his push-mower oil, and he let it get low enough that "the engine was really stiff to pull". He was a great guy, so I didn't mind giving him some oil, but I did shake my head...... same age as I, grew up servicing his own vehicles, with his Dad building concours quality restorations, including engines.....
I think this is smart marketing by Briggs.
I'd still be changing my oil in this Gen of Briggs - perhaps just a little less often than I do now. I'm curious if they've really done much with the air-filter design; the one on my easily 10 years-old Briggs engined Craftsman mower already had a decent "automotive" style gasket on the air-filter.
Rgds, D.