This is correct at its most basic level. The problem is how they are building cars/trucks today. All I need is a truck with a Chassis, Gear Box, Engine, and Body. Give me manual seats, windows/locks and an OK radio and that's all need. This business of tailgates that open in 5 different directions, back-up cameras, state of the art computers, 20" wheels and tires, and the list goes on. My Very Basic 2019 F-150 XLT 4x4 had a Sticker Price of $42K, I bought it new in April of 2020 for $28,500. Ford did NOT lose money on it, for sure. It just shows you the mark-up on the trucks these days. My 1994 F-150 XL had a Sticker of $15K, I got it for $12K. Considering inflation $12K = $24K today. The cars/trucks are just like everything else today. . . Bigger - Better - Fancier - More Expensive.
Never in my life did I dream the BIG Selling Point of a pick-up truck would be the stinkin' Tailgate! ! !
Arrrrrrgh! ! !