Vermeer Corporation has been named “Dealer’s Choice” in the Ag/Shortline Manufacturer category for the third consecutive year by the North American Equipment Dealers Association (NAEDA). The Dealer Choice Awards are based on results from NAEDA’s Dealer-Manufacturer Relations Survey, given annually to equipment dealers throughout the country.
“Our customers spend so much time interacting with our dealer network on a day-to-day basis, continuing to support that network is key to maintaining our high quality standards at Vermeer,” said Vermeer Executive Vice President and CMO, Mark Core. “Gaining this recognition three years in a row shows Vermeer is truly dedicated to providing great support to our customers.”
The survey, which was conducted in February, asked dealers to rate up to five manufacturer lines they carry in 12 key categories, including: Overall Satisfaction, Product Quality, Product Availability and Product Technical Support. Over 6,000 total evaluations were collected from North American dealers, up from approximately 3,800 evaluations last year. Vermeer was honored to have been rated so highly by our dealers among these categories, taking the number one spot in ten of the 12 categories.
Nathan Guess, Managing Director, Forage Solutions, said survey results provide great insights as to where Vermeer has competitive advantages as well as opportunities for growth and improvement. “Earning this award shows we have many successful business practices already in place, but it also brings to light the areas in which we can become even stronger and provide even better service for our customers and dealers.”