There is alot of hot air when they make those statements. If thats really their goal, they could start by building a larger percentage of their own tractors rather than getting them from Mitsubishi and TYM. As it stands Mahindra sells about 7000-8000 units a month globaly... thats available in their financial reports. For comparison Kubota does about double that in just the USA and we're only 30% of their global sales. There is not a prayer that even Kubota will ever challange companes like CNH, Deere and AGCO for being 'The largest tractor manufacturer in the world' in our lifetimes.
Neil,
I've heard numbers a little higher for Mahindra, over 100,000 units a year for Mahindra, but I've not seen proof. I would say Mahindra is building nearly 90% of their own tractors now. TYM based products now represent a very small fraction of Global sales. Mitsubishi products are a big chunk of USA sales, but probably 5% of global sales.
People use the numbers that work best for them. In the USA, Kubota outsells Mahindra by a long shot. Kubota has been in the USA longer and they have done a great job of reading the market and building products that people want to buy.
But if you say Kubota is selling 15,000 tractors a month in the USA and that is only 30% of their total global sales, I'd like to see some support for that. That would be about 600,000 tractors a year worldwide for Kubota. There is no way that is correct, not even within the realm of reason. What is a unit? For Mahindra it is a tractor. Not a box scraper, not a loader, not a lawn mower, etc. Worldwide, I suspect Mahindra outsells Kubota in tractor units.
When Mahindra says they expect to be the number one tractor company in the world, it would be based on total tractor units by brand. So it would be like Mahindra vs New Holland, not Mahindra vs CNH. Like Buick vs Mercury, not Ford Motor Co vs GM. CNH, Deere and Agco are huge when you look at total $$ sales, and that is admittedly the most accurate way to do it. I guess you could take Mahindra and Mahindra globally and include the auto sector and other arms and look at it's value and yearly sales, but then we are really out of the realm of farm equipment.
No matter how you slice and dice it, Mahindra is a huge company and a significant player globally and increasingly so in the USA. They are stable, strong and here to stay.