tsteahr
Gold Member
- Joined
- Jul 22, 2008
- Messages
- 429
- Location
- CT shoreline
- Tractor
- Massey Ferguson GC2410tlb w/ R1 and Rimguard
For me, honesty and forthcoming is most important. Give a straight answer if you know, otherwise say you have to check. Making things up is the fastest way to get me to walk and not return. I went to a dealer that sold two different colors, both top notch machines. I was looking at similar machines of each color. After little while I could tell the owner was interested in moving a specific unit. I asked him which he preferred and why. He said he thought x was better than y because x uses a "little better grade of steel". At that moment the owner lost the sale. I stayed a little longer, listened to the rest of his story, looked at his machines, got his price quotes (which were competitive) and then left. He was never able to regain my trust after making that one statement. I could tell looking in his eye that he was making it up, and I suspect he knew I knew.
The moral of this experience is that trust can be lost in a instant and it is very hard to regain. Without trust there will be no sale. A sales person should not say something to a customer that he would not say to his best friend.
If I ask a sales person to compare two machines, I would rather have him tell me the pros and the cons of each and let me decide which are important to me. We all know nothing is perfect. Painting a honest picture will create more trust than anything else and makes it most likely I will make the purchase.
The moral of this experience is that trust can be lost in a instant and it is very hard to regain. Without trust there will be no sale. A sales person should not say something to a customer that he would not say to his best friend.
If I ask a sales person to compare two machines, I would rather have him tell me the pros and the cons of each and let me decide which are important to me. We all know nothing is perfect. Painting a honest picture will create more trust than anything else and makes it most likely I will make the purchase.