Now as an equipment mechanic I will not clean an air filter if I can possibly avoid it. It is not worth the risk to my reputation.
As an example one of my best customers is putting 20 hrs/week on his 5 Kubota R-series wheel loaders, I am changing the oil every five weeks along with air and fuel filters. Every other oil change the inner air filters are ready to be changed. I guess it becomes a trade off on whether to spend the money on air filters or engines. One has 8500 hrs and a couple over 6500. None of these are showing any signs of engine wear yet.
I had the cylinder head off of one of the 6500 hr machines recently for a head gasket issue. There was no ridge on the cylinders at all, and when I took the valve cover off you would have sworn somebody had already taken it off and cleaned it.
So I think I'm going to stick with replacing air filters over cleaning them.
Brian