quicksandfarmer
Elite Member
If I'm going to buy something online, I'll check Amazon first. They get stuff to me quickly. I've never had trouble with a return. Their website is easy to use and I find the reviews very helpful. Their prices tend to be competitive. On an expensive item I might shop a little but I'd have to save quite a bit to go with another site, particularly one I hadn't used before. Some things they sell themselves and some things are sold by others, but clearly they ride herd on their sellers to maintain their experience.
From a seller's perspective, the advantage of selling through Amazon is that they have a good reputation and they'll bring a lot of traffic. The disadvantages: they take a cut, and as noted above, they ride herd on their sellers. If a well-established outfit like Northern Tool finds it worthwhile to sell through Amazon I would think anyone smaller would as well. Think of it this way: if you're not selling on Amazon, you're creating an opening for a competitor who will.
Amazon is absolutely dependent upon reliable shipping, it's a minor miracle the way stuff shows up within a day or two. They definitely require of their sellers that they ship quickly and use a reliable shipper. It seems like the truck freight business is not as organized as the package business. I would be interested in seeing how Northern Tool does it, they sell a lot of stuff that ships truck freight.
When deciding to whether to buy something online or at a physical store, the questions I consider are: 1. is it something I can buy sight-unseen, or do I need to see it/touch it first? 2. Is it something that is practical to ship? 3. Is it something I need today or can it wait? 4. Is it available locally?
From a seller's perspective, the advantage of selling through Amazon is that they have a good reputation and they'll bring a lot of traffic. The disadvantages: they take a cut, and as noted above, they ride herd on their sellers. If a well-established outfit like Northern Tool finds it worthwhile to sell through Amazon I would think anyone smaller would as well. Think of it this way: if you're not selling on Amazon, you're creating an opening for a competitor who will.
Amazon is absolutely dependent upon reliable shipping, it's a minor miracle the way stuff shows up within a day or two. They definitely require of their sellers that they ship quickly and use a reliable shipper. It seems like the truck freight business is not as organized as the package business. I would be interested in seeing how Northern Tool does it, they sell a lot of stuff that ships truck freight.
When deciding to whether to buy something online or at a physical store, the questions I consider are: 1. is it something I can buy sight-unseen, or do I need to see it/touch it first? 2. Is it something that is practical to ship? 3. Is it something I need today or can it wait? 4. Is it available locally?