I pull and pull and pull and pull...... have to keep moving the choke back and forth and it will almost start to fire, but then in an instant still be turning over but seeming to not be firing. once I do get it started it runs fine and i can shut it off and wait 10 minutes and it will start fine in the cold weather.
I have had it for 3 years and year 1 and 2 it started easier in cold weather then it does now, but why does it start ok in the summer. so I thought something is causing hard starts that thick oil is complicating. I am not knowlegable enough to fix an engine issue myself, so since it still ran fine and started ok in the summer, I would try synthetic oil first if you guys thought synthetic would help cold starting over conventional oil.
Air is thicker in the winter, so more air means the air fuel mixture is leaner, than in it would be in the summer. That can make it harder to start, if it is not getting the proper amount of fuel.
Make sure the choke is closing all the way. The choke enriches the mixture, by reducing the amount of air. A common reason small engines start had, is if the choke does not close completely. Even a small gap, will add air to the mixture.
The choke also helps the engine suck the fuel out of the carb.
Synthetic oil is usually a good idea in a generator. But, it is not going to make any real difference, until the temperature gets below zero. So, don't look for it to help you here.
Some Sea Foam in the fuel, will not hurt either. If you don't close the fuel valve, and run your generator out of fuel, when you a finished with it, there could be some deposits in there. Sea Foam can help remove them.