ultrarunner
Epic Contributor
- Joined
- Apr 6, 2004
- Messages
- 24,079
- Tractor
- Cat D3, Deere 110 TLB, Kubota BX23 and L3800 and RTV900 with restored 1948 Deere M, 1949 Farmall Cub, 1953 Ford Jubliee and 1957 Ford 740 Row Crop, Craftsman Mower, Deere 350C Dozer 50 assorted vehicles from 1905 to 2006
It is all true... this is why most successful brands like Caterpillar provide outstanding service... I'm a nobody with a 25 year old machine and yet my local CAT dealer has always treated me like a king... and no exaggerating.
The idea behind lower reimbursement is the Manufacturer is only covering costs... not profit.
The problem comes when Manufacturers cut even more or/and the unpaid expenses are not covered.
I grew up around the car business and here was a common scenario...
A customer would have a problem and bring in the car and leave it...
Dealer would often need to get the zone or territory manager involved for approval of the scope of work... this can take days, discussion, moving the vehicle around, storage, liability for damage.
In the best case scenario... the repair is approved the the dealer is reimbursed for the MECHANICS cost... not the cost plus profit.
So all the wrangling and overhead and often diagnostic time is not covered...
On the other side... having a Dealership is suppose to be a profit center and your territory is protected in the franchise agreement...
I've seen a lot of warranty issues with small, thinly represented and/or under capitalized brands... anyone remember the Sterling, Yugo, etc? these dealers and their cars just ceased to be...
The idea behind lower reimbursement is the Manufacturer is only covering costs... not profit.
The problem comes when Manufacturers cut even more or/and the unpaid expenses are not covered.
I grew up around the car business and here was a common scenario...
A customer would have a problem and bring in the car and leave it...
Dealer would often need to get the zone or territory manager involved for approval of the scope of work... this can take days, discussion, moving the vehicle around, storage, liability for damage.
In the best case scenario... the repair is approved the the dealer is reimbursed for the MECHANICS cost... not the cost plus profit.
So all the wrangling and overhead and often diagnostic time is not covered...
On the other side... having a Dealership is suppose to be a profit center and your territory is protected in the franchise agreement...
I've seen a lot of warranty issues with small, thinly represented and/or under capitalized brands... anyone remember the Sterling, Yugo, etc? these dealers and their cars just ceased to be...