I think the 3.5 has been the guinea pig, for over 4 years. They've made improvements to it over the years to work out the bugs, and now the 2.7 is a clean sheet design to take it to the next level. Not an engine for me, but it does fit the category for the majority of truck owners these days.I too wonder about working a small engine too hard, too often. I know the new transmissions with lots of gears will help, but still, I feel from past experience that folks will be reving these things to keep them in the power band like small displacement 2-stroke motorcycles. I guess the only way to find out is see how long they last in real world conditions. Let someone else by the guinea pig for a few years.