Thank you for the credit. Thats the toughest thing about being in sales, and is what will drive me back to custom home building. I dont like feeling like a slimy sales guy, I want to be as honest as possible with everyone. However, some of the way we have to price things and choices we have to make are tough decisions.
I think buyers (and some people in this thread) think they know the system and get a great deal, but then when faced with the truth get upset. I'd love to start a thread highlighting how stuff is ACTUALLY priced, so people can be aware. Maybe it would save some people some money.
You may think what ever you like about me. Problem here is past experience with buying many cars/trucks/tractors/dozers ect ect over the years. EVery single time I have called someone who said "Call for Price" their price has been WAY higher than everyone else! I don't claim to know everything about sales and never will but my past experience dictates my future shopping practices and so far I have been very pleased at the deals I have found on many different things when talking to others who have purchased the same or similar things.
You talk about trade in value and making money on the trade in rather than the newly sold equipment but I certainly don't know anyone who does this at least in hole on one or the other. Most that I know base the trade in value on making some money but not all and those who claim to make their money on the trade usually are full of it.
I have purchased right from the hole sale lots the same cars/trucks and equipment that other people I know just traded in a day or so before and thought they got a great deal. My all time favorite was the car that my neighbor traded for 2000 toward a new one and I brought it home the very next day after paying a measly 150 dollars for it. What is the most interesting thing about that one and related to your post is that dealership always claimed they make their money on the sale of the trade so they can give you the best deal on a new car!
Now I am not claiming your full of it or anything like that but ones personal experience gives them guidance on how to move forward in the future and for me its been best to walk away when I see call for price! This being especially true for any used equipment.