Fernland
Member
Agree, but can see both brands living on....maybe not in the US...
TYM to buy Kukje
- Thread starter Omega Woods
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Agree, but can see both brands living on....maybe not in the US...
tb8100
Silver Member
Exactly. TYM hasn't weathered the Tier IV transition well. They have super nice product, but haven't been able to compete with sub-65hp tractors, save for the 254. Here is my theory (as a dealer for both brands):
- TYM really needs an American sounding brand name. Something more attractive to American buyers than "TYM".
- TYM needs to be able to make their own engine. Going to a competitor (Yanmar) is not a long-term viable option as Yanmar is WAY overpriced anyway.
- TYM needs a good sub-65hp lineup to offer the rural lifestyle market and Branson was ripe for the picking
- This will make TYM the OEM behind TYM, Branson, Cabela's, Mahindra, McCormick (some), Zetor (some), and John Deere (some) tractors.
- TYM sees the writing on the wall on the Mahindra deal....Mahindra needs them less and less by the day, and is reportedly trying to buy the rest of Mitsubishi Machinery.
I see this playing out where the TYM brand goes away in America and the TYM/Branson lineup gets homogenized, mostly toward the Branson compact models with TYM models for utility platforms. All will likely be sold under the Branson name. We shall see!
TYM makes a lot of tractors for Mahindra, the E-max( popular), 2500 series ( which is very popular) and the M-Force. Does Mitsubishi make a 100+ hp tractor to replace the M-Force?
pete-mi
Silver Member
- Joined
- Apr 22, 2007
- Messages
- 227
- Tractor
- TYM T330HST, T503hst cab, some antique tractors , Bob-Cat zero turn mower
He is wrong. TYM is buying Kukje -Branson. I bet he is wishing it was the other way. Here is a link for more info Tong Yang Moolsan to acquire Kukje Machinery in concert with UAMCO and Keystone PE - Pulse by Maeil Business News Korea
tb8100
Silver Member
They make some utilities. I seriously doubt Mahindra sells very many 80-100hp tractors. Most production ag guys and gals still view Mahindra as a "tier 2" brand.
brasco426
Gold Member
Mahindra seems to do fine and are constantly growing. The company isn't going anywhere and is popular throughout the world. Change is difficult and not taken easily.
I don't think they sell a lot, but they sell some. How do the larger TYM's sell down ther in Texas?
tb8100
Silver Member
They do alright. They're a great value right now, compared to the other guys.