Ecoboost engines honestly have no more problems than any other new engine from any other manufacturer, in fact they've been less problematic than most new engine designs. These three reasons alone are why there is a discussion: They gave it a name, they produce it in extreme numbers, they use it in the number one selling vehicle. Ecoboost isn't anything special, most manufacturers have engines with the same sorts of direct injection and turbocharging built on some of their engines. Ford is just the only manufacturer to give it special name for marketing purposes, and they're the only ones to put the technologies to use in such high volume. Fact they're also using it on their truck platform is also unique. Ford gave it a name so people would have something to talk about, that's marketing and it's working as planned. Ford has stated their ecoboost line isn't just a name though. They claim where other manufacturers are just adding direct injection and turbos to existing engines, their ecoboost line has been specifically built to handle the turbos and direct injection. They're using it in high volume because their testing has shown it could be done. So far most are calling the ecoboost line a success. Yes there have been issues, but all of the issues were issues that could have been had on any engine. Having been built to handle the stresses of turbo and direct injection, I would have to imagine that the truck destined ecoboost engines were also built for the stresses of truck-duty (according to all I have read and seen, this is the case). There have been lots of successful 6-cyl trucks over the years, so it's not like it can't be done. V8 at this point is little more than a state of mind. Chevy and Ram have both went with the dual four cylinder route (you can run on four or dig into the throttle to fire up a second four and get 8), and Ford has went with 6 cylinders producing 8 cylinder power. None of the solutions are ideal. But honestly, none of the V8s have been ideal either. All have had issues unique to them. The day the F150 no longer has a V8 option, will just be another day to me, I'll not miss it any...