22LR ammo comparison

[k0ua]

What is the definition of a brick? 100 or 500rds or?

500 is a "brick" Some of the later bulk packs were 525, but traditionally a brick is 10 boxes of 50 rounds each packed together and is about the size of a brick.

 

[PJSprog]

Rate to even see a brick anymore. Odd numbers like 525, 555, 325, 333, etc

True. I wonder what odd thinking decided those were good numbers to use, as opposed to the nice round 500 quantities (or 300, or whatever)?

 

[k0ua]

True. I wonder what odd thinking decided those were good numbers to use, as opposed to the nice round 500 quantities (or 300, or whatever)?

A focus group between the marketing wonks, and the bean counters. They came to some sort of consensus on those numbers.

 

[PJSprog]

A focus group between the marketing wonks, and the bean counters. They came to some sort of consensus on those numbers.

Yeah, that was kind of my thoughts, too. People who don't buy ammo deciding how best to sell it.

 

[MossRoad]

My guess is someone figured out the micro-pennies that are saved by packaging it in certain quantities that optimize packaging, shipping and production....

That, or they did like ice-cream companies and figured people would pay the same price for a tub of ice-cream that contained less than half a gallon.

 

[k0ua]

My guess is someone figured out the micro-pennies that are saved by packaging it in certain quantities that optimize packaging, shipping and production....

That, or they did like ice-cream companies and figured people would pay the same price for a tub of ice-cream that contained less than half a gallon.

Yep, and reference the ice cream, if you call is some nonsense name that sounds like maybe it came our of Europe, they will even pay more. Marketing is a wonderful thing..

 

[MossRoad]

Yep, and reference the ice cream, if you call is some nonsense name that sounds like maybe it came our of Europe, they will even pay more. Marketing is a wonderful thing..

Just like many of the TV commercial spokespersons have Australian or British accents here in the U.S.

 

[k0ua]

Just like many of the TV commercial spokespersons have Australian or British accents here in the U.S.

Exactly. A British or Aussie accented person just has to be more believable. I wonder if they use guys with US accents to hawk products over there?

 

[dragoneggs]

500 is a "brick" Some of the later bulk packs were 525, but traditionally a brick is 10 boxes of 50 rounds each packed together and is about the size of a brick.

I always assumed a brick is 500rd but I see 100rd mini bricks so needed clarification.

I think the 525 is simply a marketing 'bonus' thinking you are getting extra in the bulk box. Easier and cheaper to dial the feed/packaging machine to dump a few more bulk vs. filling 50rd trays where the bullets are organized.

I kind of like the trays so I can easily dump two rows for a 10rd mag and know I have full mags. Just my **** leanings I guess.

 

[MossRoad]

Exactly. A British or Aussie accented person just has to be more believable. I wonder if they use guys with US accents to hawk products over there?

That article said NO. The Brits don't like the way Americans sound. :laughing: