Commit to marketing, PR, social media etc... the latest "news" post on the website is from August 2017. The site is very static and not comprehensive. It is kind of weird to have such a great product and not really make an effort to tell anybody about it. I went to the Great American Sportsman Show in Harrisburg PA last month and Yanmar had a woeful little space along a busy boulevard with two tractors jammed up against the wall and two guys in Yanmar polo shirts trying to field questions from a very interested outdoorsmen public. At first I thought they were selling tractor attachments and the tractors were props. Meanwhile Kubota and Mahindra flooded the zone with dedicated floor space, a lot of product set up to support outdoors activities, signage, flyers for a take-a-way, knowledgeable sales people and all of it supported by advertising announcing a spring sales event and incentives. Jeez does any brand have as strong a reputation for excellence as Yanmar in the grey market? And look how hard they work to disown and run away from that base of super brand loyalists. Right now Yanmar is thinking like a manufacturing company and needs to think like a marketing/sales company. The rear locking differential could be better executed in terms of understanding and engagement.