I've been a Jeep owner for many years. Currently have a 2006 Wrangler Rubicon - last of the good old straight 6 engines.
Jeep (Fiat) is going to have to improve their quality control game a lot for me to invest in a new one. If you go on the Jeep forums all you hear about is all the problems the new ones are having. And the prices! Just for the heck of it, I went on the Jeep web site and "built" a new Rubicon...$54,000 and that didn't include all the fancy options.
And unless it has a minimum 6-1/2' bed, it ain't a pickup. Just an SUV with an open hatch.