Ford Maverick Pickup?

[jyoutz]

Did a little Googling and was surprised to see the Frontier was the #3 selling midsize truck, behind the Colorado/Canyon and the tacoma. A bit surprising since I hardly ever see any on the road. Had nearly 2x the sales of the Ridgeline, so it would make sense to keep it should the merger ever happen.
Biggest surprise to me was how poorly the Ranger is selling...it's in last place.
All this was based on 1st Q 2024.

That doesn’t surprise me about the Ranger. It’s priced very close to the F-150, and many people end up opting for the F-150.

 

[ArlyA]

That doesn’t surprise me about the Ranger. It’s priced very close to the F-150, and many people end up opting for the F-150.

Where did you get this info?

 

[jyoutz]

Where did you get this info?

My neighbor is a general manager of an auto dealership. He said that awhile back when I mentioned to him how nice the new Rangers are.

 

[ultrarunner]

Did a little Googling and was surprised to see the Frontier was the #3 selling midsize truck, behind the Colorado/Canyon and the tacoma. A bit surprising since I hardly ever see any on the road. Had nearly 2x the sales of the Ridgeline, so it would make sense to keep it should the merger ever happen.
Biggest surprise to me was how poorly the Ranger is selling...it's in last place.
All this was based on 1st Q 2024.

I see Frontiers used by landscapers with bed racks…

Many are extended cab.

My only reservation on the Maverick is transmission longevity… maybe why towing limitations?

 

[ultrarunner]

Local Ford dealer is discounting 25k Mavericks $1500 off MSRP

This is if I can believe the ads popping up since I started this thread…

 

[ArlyA]

My neighbor is a general manager of an auto dealership. He said that awhile back when I mentioned to him how nice the new Rangers are.

$10 dollars says the markup is better on 150.

 

[ArlyA]

After riding in one, if I didn't need the 6ft box and towing cap, we'd be looking at them..

 

[jyoutz]

$10 dollars says the markup is better on 150.

Probably, but when they are both in the same price ballpark, many people opt for the F-150 over the Ranger.

 

[WinterDeere]

$10 dollars says the markup is better on 150.

Volume is everything in manufacturing. Higher volume drives down costs due to scale of economy.

They make the F150 and it's associated components at a rate of almost 500,000 units per year. The Ford Ranger has global sales around 380,000, but less than 50,000 of those are sold in the US.

Assuming Ford distributes manufacturing by global region, their North American-based manufacturing of Ranger components might be only 25% of their North American-based manufacturing of F150 components. Probably even worse than that, considering the F150 likelys shares many components with F250 and F350, which the Ranger does not.

 

[ArlyA]

Volume is everything in manufacturing. Higher volume drives down costs due to scale of economy.

They make the F150 and it's associated components at a rate of almost 500,000 units per year. The Ford Ranger has global sales around 380,000, but less than 50,000 of those are sold in the US.

Assuming Ford distributes manufacturing by global region, their North American-based manufacturing of Ranger components might be only 25% of their North American-based manufacturing of F150 components. Probably even worse than that, considering the F150 likelys shares many components with F250 and F350, which the Ranger does not.

Ford and all manufacturers will mark them us as they see the market will bare.