RickOliver
New member
- Joined
- Apr 13, 2005
- Messages
- 24
"I think a trademark holder's worry is that if you don't enforce your trademark with non threatening encroachers, then you may not be able to enforce it with serious encroachers."
That's pretty much it. It's called trademark dilution. Xerox and Kleenex are classic examples of companies that almost lost their trademarks. Most of the time, the legal stiffs just want a paper trail that proves they went through the motions to protect their mark. But you never know.
That's pretty much it. It's called trademark dilution. Xerox and Kleenex are classic examples of companies that almost lost their trademarks. Most of the time, the legal stiffs just want a paper trail that proves they went through the motions to protect their mark. But you never know.