I bought a new vehicle for the wife earlier this year from one of the areas big dealers, one who runs all kinds of TV commercials about their great prices and great services. When we were buying it, the salesman mentioned that the first oil and filter change was free. When I told him that I seriously doubted that I'd be making any 94 mile round trips to get oil changed, that I'd rather do it myself, he said that the dealership didn't recommend that owners do their own oil changes, too many chances of something being done wrong! I immediately stood up and told my wife that we needed to be looking at other makes of SUVs, since I wouldn't own a car that I couldn't do an oil change on. The salesman then conceded that since I'd probably had a lot of "experience" doing that kind of stuff, I wouldn't have any problems, but that some people did.
Warranty service in the manual calls for oil and filter changes every 7500 miles. The dealership keeps sending me emails that they (dealership) recommends doing it every 3000 miles! This is full synthetic oil and they probably have a lot of customers that pay those big bucks every 3000K just because the dealership recommends it.
Unless it's a warranty issue, I don't think they'll see my wife's SUV again.