Chryslers grandson wants to save the brand

[jyoutz]

Not sure how to take that, but when you are 80/20, you are really under performing in a like 55% demographic, that does need to be addressed, from a company stand point. I could Not find similar numbers for Durangos, and I would "guess" the caravan is still majority female, but a company can't rely on just male market.

Edit; not Caravan, it's the Chrysler Town and Country, or whatever the Mopar mini van is...

I see an awful lot of women driving Jeeps. Jeeps sell well to both men and women.

 

[paulsharvey]

I see an awful lot of women driving Jeeps. Jeeps sell well to both men and women.

I see a lot of women driving charges and Durangos, but I was surprised sharing the stats I found. Now, where did they get that info? I don't know, but if it is true, that Could be part of the problem. They do clearly have a problem somewhere, and that stat kinda surprised me. 60/40 would be understandable, but 80/20 is extreme

 

[jyoutz]

I see a lot of women driving charges and Durangos, but I was surprised sharing the stats I found. Now, where did they get that info? I don't know, but if it is true, that Could be part of the problem. They do clearly have a problem somewhere, and that stat kinda surprised me. 60/40 would be understandable, but 80/20 is extreme

Did you check the stats for Jeeps? I’m curious. They are part of Chrysler and along with Ram they carry the company.

 

[paulsharvey]

Wrangler ownership by sex. 72/28 in favor of men.

Grand Cheeroke, 57/43 in favor of men.

 

[paulsharvey]

I would have expected a 40/60 on Grand Cheeroke. Wrangler, I see mostly women/girls driving, but i don't know if the stats are off, or if N. FLa is not representative of the broader demographic

 

[paulsharvey]

The stats could be Way off, if many of the female owners have listed second on a joint loan or something, so I don't 100% trust these numbers.

 

[paulsharvey]

It does look like maybe a broad 7% correction is needed on those stats. If generic car ownership is 44% female, and 56% male.

The US population, over age 16, is 51.1% female.

 

[jyoutz]

I would have expected a 40/60 on Grand Cheeroke. Wrangler, I see mostly women/girls driving, but i don't know if the stats are off, or if N. FLa is not representative of the broader demographic

Jeep ownership is very high in the mountain west; I wouldn’t think north Florida would be representative.

 

[Renze]

Not sure how to take that, but when you are 80/20, you are really under performing in a like 55% demographic, that does need to be addressed, from a company stand point. I could Not find similar numbers for Durangos, and I would "guess" the caravan is still majority female, but a company can't rely on just male market.

Edit; not Caravan, it's the Chrysler Town and Country, or whatever the Mopar mini van is...

I really cant give a rats arse. I just like females more, but they shouldnt become an obsession to the point that they control my life... or maybe i do, if i meet the right one...

 

[WinterDeere]

My observation on Chargers, white women age 30-45, or black men age 25-40. Challengers, white men, age 25-50. Ram 1500, broad spectrum, Durango, women, age 30-50, but also a pretty good section of semi domesticated men.

But, that I'm sure wildy varies in different parts of the country.

I think it also depends on what you count as a “Charger” or “Challenger”. If it doesn’t have a V8, I don’t even see it, and even the R/T only gets half-credit.

They make something called an SXT, but other than some body panels, it has little in common with the big boys.