Chryslers grandson wants to save the brand

[WinterDeere]

Wrangler ownership by sex. 72/28 in favor of men.

Grand Cheeroke, 57/43 in favor of men.

How’s that counted? My wife’s Durango R/T is bought and registered in my name, as are all of her vehicles, but I would never buy that for myself.

 

[WinterDeere]

Not sure how to take that, but when you are 80/20, you are really under performing in a like 55% demographic, that does need to be addressed, from a company stand point.

meh. 101% of VW Cabriolets and 98% of all minivans were driven by women. Why do you think a car favored mostly by men is a problem, for a company that has a varied base of models appealing to different demographics?

 

[paulsharvey]

meh. 101% of VW Cabriolets and 98% of all minivans were driven by women. Why do you think a car favored mostly by men is a problem, for a company that has a varied base of models appealing to different demographics?

But a tread, if nearly all of Chrysler vehicles are missing the female market, that could be a major problem. There is obviously something wrong, and it's not just planned hemi phase out, and like it or not, it's not just EVs.

I'm sure it's not a single problem, but many smaller ones; engines, EVs, union issues, the focus on very high trim models, ect; but in a small margin business, not being able to effectively sell to women, Is a big issue.

 

[paulsharvey]

How’s that counted? My wife’s Durango R/T is bought and registered in my name, as are all of her vehicles, but I would never buy that for myself.

I Dont really know? I asked Google, and that's the data their AI spit back at me.

I think that's what I was meaning by needing to apply a correction number to the %; 56 vs 44 ownership nationwide; and women outnumber men, 51.1%. Throw a 7% correction in; and you still see a product wide miss on attracting women buyers.

Now, my own eyes tell me, locally, Jeep Wrangler drivers are overwhelmingly female, Grand Cherokee too, probably 2 to 1. But I also understand that could vary across the country.

 

[WinterDeere]

Now, my own eyes tell me, locally, Jeep Wrangler drivers are overwhelmingly female, Grand Cherokee too, probably 2 to 1. But I also understand that could vary across the country.

Yeah, that's why I asked, as I notice the same. I would believe that the Dodge badge probably sells more to men, excepting maybe the Durango, behind the wheel of which I easily see 3x-4x more women than men. But once you throw in Jeep, at least based on my own un-scientific observations, that should really up the female quotient.

 

[jyoutz]

I Dont really know? I asked Google, and that's the data their AI spit back at me.

I think that's what I was meaning by needing to apply a correction number to the %; 56 vs 44 ownership nationwide; and women outnumber men, 51.1%. Throw a 7% correction in; and you still see a product wide miss on attracting women buyers.

Now, my own eyes tell me, locally, Jeep Wrangler drivers are overwhelmingly female, Grand Cherokee too, probably 2 to 1. But I also understand that could vary across the country.

One of the reasons I’m sure that women like Wranglers is that Jeep offers some wild bright colors that women love like metallic pink and turquoise for example. Very few guys would buy those colors.

 

[Renze]

But a tread, if nearly all of Chrysler vehicles are missing the female market, that could be a major problem.

They do sell a successor to the Grand Caravan dont they ?

 

[BackRoad]

4 door Jeep Wranglers seem to be frequently driven by Soccer Moms, not so much the 2 door versions...but according to Google AI, 90% of Wrangler sales are 4 door.

I seldom get a Jeep wave from 4 door Wrangler drivers...(maybe it's the cat mount...?)

 

[jyoutz]

4 door Jeep Wranglers seem to be frequently driven by Soccer Moms, not so much the 2 door versions...but according to Google AI, 90% of Wrangler sales are 4 door.

I seldom get a Jeep wave from 4 door Wrangler drivers...(maybe it's the cat mount...?)View attachment 2133232

To a fellow Wrangler owner. But you’re supposed to have ducks, not a cat.

 

[WinterDeere]

I seldom get a Jeep wave from 4 door Wrangler drivers...(maybe it's the cat mount...?)

You also won’t get them from most old CJ guys. They look at Wrangler owners as pretty boys with pretty toys.