You don't need the chairs or holders. What you do is buy 12-18" 1/2" rebar pins. You hammer them into the ground level with your outside forms at 2' spacing (or the same spacing as your re-bar) and the line on your foundation wall. You buy a $5 dollar tool called a "twist tie tool" and a bag of 100 6" twist ties. You then use the twist tie tool to spin the wire around the vertical pin and your rods. Hold the rebar half way up your pour off the stone (~2"). The small chairs suck because when you dump loads of 'crete, they just blow over and everything gets all screwed up. The pins are nice because they also serve as level locators for the top of your concrete. After you screed, you just tap them down an inch with a hammer so the rebar doesn't go down too far and they disappear.
Thing ya gotta remember is there's more than one way to do it, just do it one of the "right" ways and you'll be OK.