Craftsman purchased for bargain price of $900 million. OK, the 'bargain price' is my opinion. I think it's cheap.
>>>>>SB&D Buys Craftsman Brand for $900M<<<<
>>>>> Craftsman brand, long associated with Sears, will soon belong to SB&D, the world’s largest tool company. In a deal announced on January 5, SB&D will acquire the Craftsman brand for cash payments, and royalties that will stretch out over 15 years. It’s an unusual arrangement that will allow Sears to continue to source Craftsman tools from its existing supplier base and sell them within its retail channels (Sears, Kmart, and Sears Appliance and Hardware). SB&D will own the brand and have the right to develop, produce, and sell Craftsman-branded products through non-Sears sales channels. This is the second major acquisition by SB&D in the past few months; in October it announced the purchase of Newell Brands’ tool business (Lenox, Irwin, and Hilmor). Pending regulatory approval, both deals are expected to close this year.
To find out what the sale of Craftsman to SB&D might mean for tradespeople, I listened to the webcast of a conference call between SB&D executives and investment analysts from Goldman Sachs, JP Morgan, and the like. It was the usual boring financial-speak interspersed with interesting tidbits for those of us who buy and use tools. What follows are bits and pieces from the conference call plus my comments (in italics).
Currently, about 90% of Craftsman’s sales are through Sears; the remaining 10% are distributed through outside vendors—primarily Ace Hardware stores. Sears Holdings will retain the right to distribute Craftsman products through its channels. SB&D will be able to sell through outside vendors. It hopes to boost sales through existing outside channels as well as its own retail, industrial, online, and mobile channels (which includes MAC Tools).
It seems kind of odd that both Sears and SB&D will be able to develop and produce Craftsman branded tools. I assume there is some fine print in the deal that was not discussed in the call, and that there will be a way to distinguish Sears-developed Craftsman from SB&D-developed Craftsman. It’s also possible SB&D agreed to let Sears continue to develop and source Craftsman tools because it believes that Sears (after decades of decline) will finally go under.
According to Jim Loree, President and CEO of SB&D, the company is in conversation with several large U.S. retailers and says interest is high in distributing its Craftsman-branded product.
The retailers were not specified, but I suspect they include companies such as Lowe’s, Home Depot, and Amazon—which already sells Craftsman.