On September 11, 2001, Schwinn Company, its assets, and the rights to the brand, together with that of the GT Bicycle, was purchased at a bankruptcy auction by Pacific Cycle, a company previously known for mass-market brands owned by Wind Point Partners.[26] In 2004 Pacific Cycle was, in turn, acquired by Dorel Industries. Pacific and Dorel produced a series of low-cost bicycles built in Taiwan and the People's Republic of China, which were badged with the Schwinn nameplate and sold in large retail stores such as Wal-Mart, Target, and Costco.
