Hi Mike, how goes it? Happy New Year!
I don't want to "steal Matthew's thunder", but I have some thoughts I'd like to share (surprise surprise). I hear you loud and clear that there are times when we don't want the seller/contractor to know how much we are willing to pay for something. When I look at a very well-defined, small-to-medium scale tree removal job, I wouldn't dream of asking the customer how much he wants to spend. But if someone points to a 2-acre jungle and says "please make it beautiful", that's different. Sometimes I'll say "it'll be X dollars per hour, or day - tell us when to stop" - or, "let us show you how much we get done in one day (8 hours on-site, no travel time), and if you like what you see, we'll keep going".
I can see Matthew's point very well, and don't envy him his estimating tasks. VERY different from tree removal, or buying a certain car, or tractor - SO many variables, and I can imagine how his customers sometimes don't even know what they want, or think they do only to "find out" differently.
I can definitely see where he practically HAS to determine a budget up front - how else to know how to design it, as he said. Hanging Gardens of Babylon, or just a nice little "make-over"?
So much of it comes down to trust. That's where reputation, referrals, personality, salesmanship, and just plain honesty and integrity come in. And carefully "screening" customers, so we don't end up wasting too much time on the ones who don't appreciate good, hard, honest, quality work at a fair price.