A previous boss of mine told me that when a business starts being run by an accountant or a lawyer, then when the last person leaves remember to turn out the lights.
He was so right. The company had been in business for over 100 years. The last two CEO's were a lawyer and an accountant. Then the business ceased to exist.
John Deere isn't run by people that know anything about farming. They have forgotten what the business is all about. Also, they are now entering the commodity business. In the commodity business the sale always goes to the lowest bidder. John Deere isn't in the tractor business anymore, they're in the lawn mower rebranding business......hmmm does this sound familiar.....does the name Montana remind you of something.
Privately owned businesses like Ford can compete because they don't have to pander to those Wall Street lugs and make profit on a quarterly basis. The exec's at John Deere are doing just that but focusing on the large customers and large dealers. I worked for several years at Hewlett-Packard, back when Bill and Dave ran the show. They always said it was better (and more profitable) to make many small sales that chase after the big sales. The big sales want to cut your margin to the bone. When Carly took over however she had no idea what made HP so great. She all but ruined the company before they threw her out.
John Deere will go the way of Montana. It will take a little time as they are much bigger. The only hope for John Deere is if they get someone like the head of IBM who took over back in the late 80's or 90's. IBM had divested itself of almost all it's divisions, and slid downhill. He took over and brought IBM back to it's roots. He said IBM was great because it offered the total computing package to it's customers with IBM's name on everything. This he did and look at them now. The same goes for Disney before Michael Isner took over. They had lost sight of what made Disney great. He took them back to their roots of making cartoons, although at first the lost money making them, he said it was important as that was what made Disney great. He was so right. Look at them now.
John Deere needs to learn it's lesson. Unfortunately it's going to hurt a lot of people for John Deere's executives to learn their lesson. It's going to be very expensive too. I also wonder how much money John Deere spends of research and development of products rather than rebranding someone else's?
John Deere like America needs to get back to actually building things. America is great when it does what it does best. Design, build and market products.
My two cents.
Glenn