No, they are not 100K plugs, at least unless they changed what they put in my 2010. They are copper plugs, not iridium or platinum. I don't recall the specific reason why they choose those, but they were the better fit for the engine's needs. Many have tried switching to long-life plugs and though it can be done there were enough reports of changes to the way the engine idles or MPG that I would stick with the recommended copper plugs.
I changed the plugs twice in 120K on my 2010 1500. I didn't do them every 30K. More like around 45K. Plugs show very little wear even at 45K so I was comfortable with that interval. You're right that a couple of the plugs on the driver's side rear of the engine are a challenge to get to, but basically it's just a matter of having the right combo of socket extensions available and a swivel joint. If changing oil is as far as a person has gone with auto maintenance I'd say let the dealer do it, but if you do you own stuff normally don't be afraid of trying it. If you do your own plugs you're probably out under $40 for the change, thanks to those cheap, common copper plugs which are not $10 like some of the iridium/platinum ones.
Rob