don't call it a Chevy

[buckeyefarmer]

did anyone see the news today that Cheverolet told it's dealers to not refer to them as Chevy's? What are they thinking?

 

[RollingsFarms]

did anyone see the news today that Cheverolet told it's dealers to not refer to them as Chevy's? What are they thinking?

they're thinking that they want me to call my next truck a Ford:thumbsup: i'm done with GM as a company. i see no beneficial reason to ever buy another truck from them for awhile....if ever again. i can get just as good of a truck, if not better in some aspects, with a Ford then i can a Sierra/Silverado.

 

[Gale Hawkins]

It they want to sell them in the USA then why put a French name on it. Chevy at least is spelled the way it sounds.

 

[Gale Hawkins]

G.M. Backtracks on Chevy Memo - NYTimes.com

I expect the whole thing was a marketing stunt.

 

[2manyrocks]

Calling it a Chevy is better marketing than calling it a Govt Mtrs vehicle.

 

[BTDT2]

G.M. Backtracks on Chevy Memo - NYTimes.com

I expect the whole thing was a marketing stunt.

Stunt?.......... or more like a "screw up" :confused2:

 

[beenthere]

Stunt?.......... or more like a "screw up" :confused2:

Or more like "Government run" business.

 

[jayste]

Maybe "Cheverolet" is more PC! Seems to fit right in with some of the "Changes" that have been going on.

 

[Heywood Jannockitov]

Now, I could see GM having a problem with vehicles that were built at the now defunct NUMMI plant being referred to as Toyolets, but what about "Caddys" and "Vettes"? Why weren't they included in the memo too?

 

[JESSE1]

If you've noticed, Chrysler no longer sells Dodge trucks. They're all Ram trucks now, pretty much eliminated the Dodge name.