Those who buy trucks because they feel manly may drive them unloaded but not those who buy a truck for a purpose. My truck is NEVER empty and has a trailer hooked to it more often than not.
The point is they are trying to convey this truck/engine combo as "better than a V8 when towing" and it clearly is not.
I think what they're doing, is looking for some "middle ground" that has few(er) compromises. I counted the employee pickups when I got to work yesterday.....there were eight on the lot. Exactly
none of them were loaded, nor were they towing trailers at the time. Now several of these, (at least),
do tow fairly often. There are boat owners, RV owners, etc., as well as home owners that haul things around for a variety of projects. At least some of those vehicles were "up-spec'd" by the owners so that
when they had towing/hauling/work to do, they'd be capable of doing it.
Whether or not these are "better than a V-8 for towing" isn't their point at all in my opinion. I see their motive for the comparison as more of an eye-opener for prospective truck shoppers. There have been plenty of replies
here from folks that were surprised by the Ford's performance, and this is a tractor/gearhead forum where the members are more likely to be "up" on truck use and performance. More educated on the subject, if you will.
John Q. Public that
isn't as "up" on truck use and performance would likely consider any V-6 offering in a full-size truck to be ridiculous. Reading a test comparison or seeing a comparison video may change their mind a bit, and adjust their purchase accordingly. If their trucking "working" versus "non-working" use ratio doesn't warrant the biggest gas-burner or diesel, this is an alternative that offers less performance and capability compromises than what they had to choose from before.
New tech and ways of thinking about stuff like this are rarely a bad thing because it raises the bar for everyone. Getting stuck in a particular mindset often
is a bad thing.
I think
some of the concerns about longevity of individual components is warranted, but I also think that comparisons to vehicles of twenty years ago is irrelevant in many cases. Temperatures, back-pressures, air-fuel ratios, etc., etc. are more controllable than they've ever been. A sensor here, a module there, and a servo to make an on-the-fly tweak can work wonders for performance/reliability/longevity. A major industry player like Ford
isn't going to do the R & D for a project on a scale like this, and then trip themselves up by not taking into consideration how much oil capacity would be appropriate for the application, for instance.
I can
clearly remember the early 80's, and all of the grumbling that went on in the shop where I worked. There were mysterious new ECMs and gosh-darn wiring harnesses everywhere. And the d@mn engineers that came up with all of that nonsense designed it all so now it was harder to change the spark plugs.
Funny thing is, that
prior to all of that new stuff, 100,000 miles on a vehicle was an accomplishment.
Nowadays you can weld the hood shut for the first 100K....
