That must be a local thing. I'm quite sure that the last box of matches I had was Diamond, and I was scratching them across the wood stove to get them going.They outlawed "strike anywhere" matches years ago.
In Thailand there's open holes in sidewalks and exposed electrical wires everywhere. If you don't look where you walk and you fall in a hole or die of electrocution, it's your tuff luck for being stupid. It's just natural selection--Like being eaten by a tiger.
My Zippo works better though.