When I was shopping I was really surprised to get the quote on a Mahindra 2638 HST. A Kubota
L3301 HST was less. Granted the Mahindra is ~10% more HP, longer warranty, & had a few extra standard features, but I was expecting a "value brand" price quote and to be a lot lower than Kubota.
Again, not trying to bash Mahindra - I'm sure they're fine machines. But my expectations at the time were to find Kubota kind of Cadillac priced and Kioti, LS, Mahindra, etc, steeply discounted in comparison. But - at least at that time with whatever incentives each brand had, initial price quotes with no haggling, and only checking 1 dealer per brand - what i found was pretty much anything in the 30-35ish HP range similarly equipped was close enough in price to the others not buying the one that suited you best didn't make sense to save a very small amount. Once I got to a little bigger frame & HP or wanted more bells & whistles, they really started separate in price then. But for the general workhorse type machines, prices weren't dramatically different. I didn't shop TYM, Branson, RK, etc so maybe they are significantly less.