If I were the owners of Harbor Freight, I'd be very nervous, after getting hit with this settlement and facing
a high likelihood of most of their inventory getting hit by large tariffs soon.
As far as the lawsuit, I've said before I think they deserved everything they got.
I have a marketing background and I can see deceptive advertising very easily.
It's like a carnival of lights and smoke you have to walk through, and the prices change all the time.
this coupon or that sale, it's all smoke and mirrors hoping you buy at the wrong price, i.e. not the lowest
price they offer.
I no longer buy from HF. If they totally redid their advertising methodology and brought a little class
and transparency into their marketing, I'd consider them in the future. Not now. And this lawsuit did not stop the
crazy promotional advertising at all. Same old HF it seems.
Personally I think HF took a very good thing and shot themselves in the foot.
They had the products, they had the selection, they had the pricing. Why complicate that with
a crazy marketing scheme? Reminds me of Crazy Eddie's in NYC. I used to compete with them and
they went out of business of course. Only one price in my store, no deception, no reading tiny print on coupons.
Tone it down HF and let your products speak their high value for themselves.
Until then, it's almost all available now on Amazon.