dadohead
Silver Member
For years at Deere, another staff engineer and myself always pushed to develop a small yard mower like this. My mom and my MIL both wanted to keep active outside later in life (alone) and mow themselves. Riders were mainly gone and replaced by lawn tractors... not the right machine for their yards! So I bought them electric start walk-behinds (money was not the issue).
Deere was 'all in' testing electric lawn tractors then. Marketing test groups were ambivalent (double the cost of gas.) We thought a platform like that Husqvarna (maybe even smaller) was the ticket. Inside, we called it the "geezer mower". Would have been the cheapest 'concept' ever done... just ship a few production units over from Europe and put them in customers hands for evaluation! THAT would be the platform to electrify someday we thought.
At a product event we saw the VP responsible for new product development and went over to him. We got about 2 minutes to discuss the Geezer. He quickly shot it down. "If it is so good how come Husqvarna doesn't bring it over?"
We wanted to say "because their leadership is dumb?"
Deere was 'all in' testing electric lawn tractors then. Marketing test groups were ambivalent (double the cost of gas.) We thought a platform like that Husqvarna (maybe even smaller) was the ticket. Inside, we called it the "geezer mower". Would have been the cheapest 'concept' ever done... just ship a few production units over from Europe and put them in customers hands for evaluation! THAT would be the platform to electrify someday we thought.
At a product event we saw the VP responsible for new product development and went over to him. We got about 2 minutes to discuss the Geezer. He quickly shot it down. "If it is so good how come Husqvarna doesn't bring it over?"
We wanted to say "because their leadership is dumb?"