My cousin has one of the first Rancher 4x4 ES Hondas that he bought new. We ride ATVs a lot, and we're not easy on them. However, his Rancher has taken all the abuse he's dished out and only let him down twice. Shortly after their introduction, Honda recalled them for a defect in the ES system that would cause the ES to quit working--he waited until his ES quit working and then took it back to the dealer and it was fixed under warranty. The only other problem he has had was mostly his fault, though you could blame insufficient skid plates. A small stick made its way past the skid plate and punctured the protective boot jamming into the shift solenoid and rendering the ES inoperable. Honda does include a foot shifter in the tool kit as a backup in the event that the ES fails on the trail.
He has used his Rancher for snaking small logs for firewood, pulling up stumps, and putting 3000 hard miles on trail riding, and the only mechanical issues he had were the ones mentioned above. Compared to other models on the market, the Rancher is pretty simple with proven components--manual trans, solid axle, air cooled pushrod engine. It's old school, but that technology has been proven for decades now.
In my opinion, the Rancher is at, or close to, the top of the list for entry level ATVs. It's reasonably priced, large enough for most anyone to be comfortable on, small enough to be nimble on trails, has adequate power (53 mph top end), and the manual trans/solid axle combo make it well suited to working as well as playing (the solid axle lends a somewhat sporty feel for a ute if you like to play and slide around).
Are you looking at a 2 or 4wd?