I remember back in the 90's when Dodge was struggling with their truck sales. They came up with a new design for the front end that looked more like a semi truck that became very popular. People bought that truck because of how pretty it was, even though the drivetrain was horrible. A buddy of mine was one of those guys. We drove that truck to Montana for an elk hunt, and it never stopped trying to find the right gear for transmission. It was either over revving, or underpowered. Worse truck I ever drove in my life, and it was brand new.
I think the same is true with the Tesla. People will buy it for it's looks. Not that it's pretty like Dodge was, but because it's unique, and they will get attention. I know that when I see one, I look at it more then any other truck. I never saw one before this year, and now I see them fairly often. Especially when I'm driving on Interstate 20, which connects Dallas with Shreveport.
The thing that I like about Tesla is they are pushing technology to a new level. I'm not going to buy one, but I like it that other people will. The more that buy them, the more incentive there will be to improve them.
Who knows what will happen next? The biggest issue is government involvement. Let the private sector fail or succeed on their own, and keep the government out of the process!!!