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Super Member
SO TRUE!!!
And......SO FEW understand it!
It is unbelieveable. I get furious when I see all of these "car ads" of the this time period saying "we are here for you" "we are offering 0% blah, blah blah".
SO TRUE!!!
And......SO FEW understand it!
Msrp's can be so played with it's pathetic. Let me explain: I have a tractor say that lists for $20,000. I add 10% to that to cover the 0% bs but you don't know what I just did as the manufacturer. So now this same tractor that listed for 20K yesteryear is now 22K. Now on a regular circumstance, there is a 25% mark-up on the majority of machines of the ORIGINAL pricing., So this tractor cost the dealer 15K. He now has $7000 to play with any way he wants or what the manufacturer advises. So lets say he says "Listen, this tractor lists for 22K but I'm taking $3000 off plus give you 0%. So now you're paying 19K for the tractor that originally listed for 20K and this looks absolutely swell to the consumer. The dealer is still making a profit on the product which is understandable and more so than if they had to "dicker", and there is money to pay for the manufacturer's 0%
Now, play with the "mark-ups " even more and you can understand that this was all to get the consumer to think "what a deal" and spend their money.
Everyone is doing this. It makes it seem "what a fool I'd be to pass this up".
This is a well thought out economic strategy and is ingenious in its concept because it's a win for the manufacturer, a win for the dealership and the customer "thinks" he is winning as well. Here, perception thrashes reality. Just what they wanted to relieve the customer of his money.
Then answer this. What price do you think I should be able to get for it using my financing?
0% interest is exactly that.
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