buckeyefarmer
Epic Contributor
"Bachman Turner Overdrive"?
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Taking care of business....
"Bachman Turner Overdrive"?
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You are right....but, it will influence my purchasing decision the next time I buy a tractor. Deere sales might go down 1, and another color might go up 1.
Everyone is ignoring a primary reason for manufacturer driven dealer consolidations. The cost the manufacturer bears for servicing and supporting each dealer. The mfg痴 customer is the dealer, not the end user. Selling more product to fewer accounts requiring less aggregate support helps the bottom line. Larger dealership organizations require less marketing, technical and IT support than small single store entities.
I can go to a JD dealer 20 miles away. Or one 40 miles away in another direction. Or one 80 miles away in a different direction. Or one of any of 5 or 10 others within 150 miles in any direction. But they all have the same name. All owned by the same franchise. So, I get 10 or 15 choices all of which are exactly the same.
Which is a big part of why I'm looking at other colors.
I can go to a JD dealer 20 miles away. Or one 40 miles away in another direction. Or one 80 miles away in a different direction. Or one of any of 5 or 10 others within 150 miles in any direction. But they all have the same name. All owned by the same franchise. So, I get 10 or 15 choices all of which are exactly the same.
Which is a big part of why I'm looking at other colors.
Most brands, other than JD, suvive today because of consolidation. I'm not talking about consolidating dealerships. I'm talking about brand consolidation. JD will survive this without being bought out. Name a major brand of a full line of equipment that can say that?