Here's how it all started...
In 1918, to make it easier for him to buy used cars for his Kelley
Kar Company in Los Angeles, California, Les Kelley began to
circulate a list of automobiles he wished to buy and the prices
he was willing to pay for them. The other dealers and banks
which received his list began to trust his judgement as an
accurate reflection of the current real values for the cars that
they began asking for updated copies. In 1926, Kelley published
the first _Blue Book of Motor Car Values_. The _Kelley Blue
Book_ is now the standard authoritative source for used car values.
In 1918, to make it easier for him to buy used cars for his Kelley
Kar Company in Los Angeles, California, Les Kelley began to
circulate a list of automobiles he wished to buy and the prices
he was willing to pay for them. The other dealers and banks
which received his list began to trust his judgement as an
accurate reflection of the current real values for the cars that
they began asking for updated copies. In 1926, Kelley published
the first _Blue Book of Motor Car Values_. The _Kelley Blue
Book_ is now the standard authoritative source for used car values.