Is the guy in London also a Deere dealer?
I heard of one in Dover, whom I visited today. Basically a farm family selling equipment, not a classy showroom or such.
I'm afraid he's not much competition for the big 3 brands represented here in Wooster with actual tractor stores, even though none of them are what you'd call fancy or impressive. They're old school farm equipment places, not suburban CUT specialists. Most of their stock machines are much too big to put in anything resembling a showroom.
There is one in Macedonia, a southeast Cleveland suburb. I may have to check it out next time I visit my daughter who lives there.