Late model used 4x4 compact tractors with loaders, or with loaders and backhoes, of any quality brand sell very, very fast. In our area, Mahindra has a huge market share and we see very good used values. I suppose in an area where there has been little market penetration and not many dealers they would be less popular.
When we first started selling Mahindra, the name was relatively unknown. Now with the national marketing and their substantial market share increase, we have a much easier time selling the Mahindra name. #1 in the world and #3 in the USA helps. Of course those numbers, as someone mentioned, are counted in the way that works for Mahindra. I think they are as a single brand and do not include the large farm tractors. Everyone spins the numbers to suit them, but any way you look at this Mahindra has come leaps and bounds from where they started in the USA.