The question isn't really quite as simple as that, of course. Really, the Roxor isn't exactly a Jeep, it's a (admittedly heavily modified) Mahindra Thar, which is, yes, a license-built Jeep. And that's pretty much exactly why Mahindra can build the iconic Jeep without worry, because had a license to do so since 1947.[/B]
Mahindra was one of the earliest- 1947, remember Jeep licensee, and has had agreements with every one of the many companies that have been stewards of the Jeep brand over history: Willys, Kaiser, American Motors, Renault, Chrysler, Daimler, the Cerberus group, and now Fiat. That's insane.
It also means that technically, Mahindra has had the rights to the Jeep design for decades longer than the current owner, Fiat Chrysler, has.
The point of all this is to say, yes, Mahindra can **** well build a Jeep if they want to.
Now, it's notable that the Roxor does not have Jeep's jealously-guarded trademark seven-slot grille, even though the Thar in India and other markets uses it. That grille has become so iconic and associated with Jeep that it is now Jeep's logo, even if, technically, that was a Ford design.
