All manufacturers sell to the consumer. They usually just sell under a different name so they can say they only sell to the installers. But everybody knows a Water Worker tank is an Amtrol. Everybody knows brands like Utilitech and Flotec are made by companies like Pentair and Franklin. Cycle Stop Valves just doesn't hide anything. We give a good discount to DIY customers, a better discount to installers, and even better yet to legitimate supply houses and manufacturers.
Thirty something years ago we started selling exclusively through the pump installer chain. I did 20 years of hot dog days and trade shows all over the country for water well, irrigation, and pump people. But pump guys can be so stuck in their ways it is hard to get them to try something new. It is a rare occasion to talk to a pump guy who says restricting a pump with a valve is a good thing, makes the pump/motor draw lower amps and run cooler. Most pump guys think restricting a pump with a valve is a bad thing. Which I understand as I use to think that myself. But when I hear a pump man say restricting with a valve is going to destroy the pump, I know I am just wasting my time. If this guy ever gets started on the learning curve and realizes just the opposite is true, then he and I can finally have an intelligent conversation. Until then, I am better off explaining it to the home owner, as most do not have incorrect assumptions to overcome.
Once the homeowner understands the benefit of a CSV, they are going to have one no matter if the installer installs it or not. Many installers are adamite about not installing a CSV, or not warrantying their equipment if a CSV is installed. Which is why we try to make it easy to DIY a CSV, and offer to pay for any damage caused by one of our valves. Which, of course in thirty something years has never happened.
Once in a while a hard headed installer will install the CSV at his customers request. When they see it work, and start to see the benefits, many times I get a new installer customer. Which again gets a better discount than consumers. I find it is easier for me to get installer customers when the consumer is telling the installer they want a Cycle Stop Valve, than at any hot dog day or trade show. So, I advertise and sell to the consumers to help educate and get more installers to see the light. I would be out of business if it were not for the Internet, as installers make so much more money selling VFD's to do the same thing that they would just never tell the consumers about a Cycle Stop Valve.