Just the opposite here. When Spectrum (Time-Warner at the time) came thru here in the early teens, probably 80% of the residents on my road signed up. I dropped them earlier this year, not due to any service problems but because Consolidated (regional phone company) offered more speed for less money.
I don't know anyone who uses Starlink, even though they have an uplink point maybe 5 miles from here as the crow flies. Given the price, it's kind of an ISP of last resort.
Gotta say, never thought I'd see the day when I'd have multiple fiber ISPs to choose from. When we moved here in the mid 00s, dial-up or Hughesnet/Wildblue were the only options. Not even any cell service here at the time (well, it's still kinda iffy but usually works).