Off Brand

civesnedfield · Jul 26, 2007

Just doing a little research about our Green cousins and found this little tidbit on the web.

John Deere Equipment Pvt Ltd (5000 Series Tractor manufacturers) Pune, India
Deere & Company - Wikipedia, the free encyclopedia

I always knew that JD had farmed out some of their manufacturing.

If Mahindra is such an off brand and no one has confidence in the manufacturing capabilities of India. Why is the number 1 in the tractor buisness building an entire line there?

LAWALLSTRACTOR · Jul 27, 2007

All of the so called mager US brands, JD, Case, New Holland, Massey Fergusen have models made in India, and I believe the US is the only place where Mahindra is given the off brand designation and that to is quickly changing. Mark my words, Mahindra will become a mager player in this US tractor market.

Dougster · Jul 27, 2007

LAWALLSTRACTOR said:
All of the so called mager US brands, JD, Case, New Holland, Massey Fergusen have models made in India, and I believe the US is the only place where Mahindra is given the off brand designation and that to is quickly changing. Mark my words, Mahindra will become a mager player in this US tractor market.

Well, except for a few crusty old holdouts on TBN...

...I believe that it's already changed. Two of my new area Mahindra dealers used to be JD... another used to be M-F I believe. Hard to find either of those "old school" brands in my area anymore. Kubota clearly rules this area... while Kioti and Mahindra appear to be fighting it out for second place. You can still buy blue or lime green if you have enough money... you just have to be willing to travel a ways to get there.

Not even sure what constitutes a real "off-brand" tractor anymore other than the various named Chinese stuff and I suppose some of the very latest entries into the American market.

Dougster

Keith_B · Jul 27, 2007

I wouldn't consider Mahindra to be an off brand, they have manufactured tractors for decades, and have a good product.

What is becoming very impressive about Mahindra is their product line. They have a product selection that gives people a lot of choices, which is something that not all of the top half dozen tractor manufactures has available at this time.

Travis_R · Jul 27, 2007

LAWALLSTRACTOR said:
All of the so called mager US brands, JD, Case, New Holland, Massey Fergusen have models made in India, and I believe the US is the only place where Mahindra is given the off brand designation and that to is quickly changing. Mark my words, Mahindra will become a mager player in this US tractor market.

YOU ARE SO VERY CORRECT.

DavesTractor · Jul 28, 2007

civesnedfield said:
Just doing a little research about our Green cousins and found this little tidbit on the web.

John Deere Equipment Pvt Ltd (5000 Series Tractor manufacturers) Pune, India
Deere & Company - Wikipedia, the free encyclopedia

I always knew that JD had farmed out some of their manufacturing.

If Mahindra is such an off brand and no one has confidence in the manufacturing capabilities of India. Why is the number 1 in the tractor buisness building an entire line there?

To be fair to JD, you must admit if they want to get any sort of market share in India, they probably need to build it in India. I don't think that is any surprise, but many people do not know that these Indian built John Deeres are also available in the USA. John Deere tractors are built in S. Korea and Japan as well. I would imagine that they have or are developing a China plant as well. It's a world market and manufacturing has a global perspective.

As for Mahindra, 3rd in the world in units sold per year world-wide. I've also heard 4th, but it all depends on how you count things I think. What is a "unit", what HP range, etc. In any event, they are a major player.

Some people that bash Mahindra as an off-brand probably have zero Mahindra dealers in their area. To them, it's like a Belarus or some other orphaned brand. Give them time, they will respect Mahindra.

Cacinok · Jul 28, 2007

in my area, just north of OKC, there is excellent familiarity w/ Mahindras. the local mahindra dealer is, from what i understand, the busiest in the state. and it's been that way for a long while. when i tell people i recently purchased a mahindra, they immediately ask about which model. i've never heard anybody refer to mahindra as an "off brand". i think it's as dave, and other, have mentioned, a lot has to do w/ the availability of an established dealer.

DavesTractor · Jul 28, 2007

Cacinok said:
in my area, just north of OKC, there is excellent familiarity w/ Mahindras. the local mahindra dealer is, from what i understand, the busiest in the state. and it's been that way for a long while. when i tell people i recently purchased a mahindra, they immediately ask about which model. i've never heard anybody refer to mahindra as an "off brand". i think it's as dave, and other, have mentioned, a lot has to do w/ the availability of an established dealer.

Your dealer must be Bill Sutton. He and I have travelled together to India a couple years ago to visit and look at tractors, then recently we went to China to look over the Mahindra China facility. I really enjoy Bill. He's honest and knows his tractors. He has helped put Mahindra on the map.

Travis_R · Jul 28, 2007

Dave,

I looked at a "Lenar" brand tractor a while back and noticed something the dealer showed me (while I was bragging on my Mahindra). It had a tag below the dash that said "Mahindra Tractor (China)", or something in those words. My eyes bugged out and my mouth dropped! I was embarassed about bragging! What is Mahindra doing? Where do they stand with this? In my opinion, the tractor felt real good, but its just the fact that it was made in China. With me seeing that, that made me kind of skeptical about Mahindra, Even though I owned one and Would buy another. What is your input on that?

Thanks,
Travis R

DavesTractor · Jul 28, 2007

Travis_R said:
Dave,

I looked at a "Lenar" brand tractor a while back and noticed something the dealer showed me (while I was bragging on my Mahindra). It had a tag below the dash that said "Mahindra Tractor (China)", or something in those words. My eyes bugged out and my mouth dropped! I was embarassed about bragging! What is Mahindra doing? Where do they stand with this? In my opinion, the tractor felt real good, but its just the fact that it was made in China. With me seeing that, that made me kind of skeptical about Mahindra, Even though I owned one and Would buy another. What is your input on that?

Thanks,
Travis R

Travis, Mahindra owns a lot of manufacturing facilities around the world, including what once was Lenar. Some Lenars were built after Mahindra bought the plant, hence a few out there with Mahindra-China tags on them. It is an opinion of mine, that to remain competitive in the future, most companies will at least have to offer an economy line, and that tractor will likely be built in China. I have been through the Mahindra-China plant and it is very nice. I've tested the pre-production tractors and even have one here now. It is very different than the Lenar. There are a few scattered around being tested. Make no mistake, it isn't a Mitsubishi, but it is a long ways ahead of anything else I have yet to see come from China. Mahindra is a huge company, building cars, trucks, tractors, etc., all around the world. I have to get going now, but if you have more questions, plese do not hesitate to ask.